Flexible Packaging: Is it Worth it?

In our current year, you’ve probably heard about flexible packaging. There’s a lot of damage happening in our world due to plastics, not just in the oceans, but all over.  Flexible packaging is the seemingly obvious solution to this, which is essentially shrink film and standup pouches. While they are the most environmentally-friendly, they’re not a long-term solution. The problem is, is that it’s still made of plastics, and this is the most environmentally-friendly choice. But, you should know that despite going with this option, it isn’t the totally most environmentally-friendly option out there.

Let’s highlight some aspects of this, and why it matters.

Flexible packaging is the best choice for those products, especially for environmentally-concerned customers. In this age where plastics are under attack fully, it is obvious that you need something that benefits the environment.  Switching to glass bottles, boxes made of cardboard, and metal containers are all good alternative packaging.  But, the thing is, they’re not totally safe, and they aren’t always the best for the environment.

The thing is, you’re still leaving a carbon footprint in place.  The alternatives are actually more detrimental, but with the negative backlash over plastics growing, it’s only becoming a bigger issue.  Most of our geographical waste is plastic, but while the outrage is warranted, the focus only being on plastic isn’t.  the reality of it is, that even with our environmental problems involving plastic, it’s actually better to use this over the glass, cardboard, metal, and other alternatives.

Flexible packaging is oftentimes lauded as the safer option for this, but there’s a much higher carbon footprint than the plastic options. The move from this is a byproduct of greenwashing.

Greenwashing is, of course, marketing in which green PR products and marketing deceive the public into thinking that the products are safer, and are better for you to have. Natural medicine is another example, and the truth is, you’re actually not really getting a safer product out of this. Greenwashing is actually used to cover up policies and agendas.

For now, plastics are used, and while card cardboard and glass are options, they actually are not that good for the environment. They still contain waste and such.

So, what is the best option/ well, you need to understand that these alternative are still releasing carbon emissions, and they’re not really the best solution? You need to look at the future of flexible packaging and understand the best option is to have biopolymers and plant-based plastics instead.

These are better and offer no harm to the environment at all.  Shrink films that are bio-polymer are oftentimes the best in flexible packaging. These are like traditional plastics but are made from plants that degrade over time and compost quickly instead of taking forever for you to break down.

The best thing to do is to remove plastics completely. It’s the best way to ensure that you’re getting a real environmentally-friendly option. Otherwise, you’re really not helping the environment.

The current flexible packaging isn’t as good as you’d think it would be for a business, and that’s just the reality of it.  You need to understand that, with flexible packaging, comes the reality that not all is good, and if you’re reusing plastic, guess what? You’re still using plastic.